Law Firm Marketing: 5 Proven Strategies to Attract More Clients
Are you working harder, feeling more stressed, and still not seeing the results you want? Then it’s time to take action and re-engineer your law firm marketing efforts – or risk your future.
Here are 5 proven strategies that will increase demand for your services:
1. Make marketing your priority. The primary objective of your business is the marketing of your professional services; your secondary objective is then the delivery of those services. Most attorneys have it backwards.
Simply because you may deliver excellent service and provide enormous value, clients do not automatically knock your doors down.
The key to building a long term, solid practice is the quality and consistency of your marketing much more than the actual delivery of your services. Working on your business is much more important than working in your business.
2. Choose positioning over prospecting. A positioner is someone who builds his/her reputation so that prospects come to them; they command respect. Positioners pick and choose clients, whereas prospectors hustle and struggle to get clients. Become a positioner and share your valuable knowledge, expertise, and education with prospects so you will be viewed as the "go-to" person.
3. Use an education-based marketing approach to attract new clients. This is the process used by industry leading service professionals to attract and enroll highly qualified prospects by giving them what they want, not by selling or promoting.
The key is to look for opportunities to create and give your information away, which in turn will position you as the expert. As a result, you will create a powerful magnet to pull clients to you.
4. Design, create and give away information products to generate leads. Many highly successful attorneys are avid writers and producers of information products. In terms of positioning, creating an information product will attract highly qualified prospects that view you as an expert in your field, and as a result, will pay top dollar to work with you.
5. Become a specialist, not a generalist. This is a big one. Highly successful attorneys are specialists at one thing. When people think of that one thing, the specialist comes to mind. Prospects who want that one thing will pay top dollar for the specialist.
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Becoming a Rainmaker: Business Building Strategies for Lawyers
Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.
More than 8,000 attorneys from law firms all over the country have experienced powerful results from attending the Becoming A Rainmaker seminar. It has been sponsored by more than 22 of the largest state and local bar associations.
In this information-packed audio program, you will discover:
- How to generate more leads by using education-based marketing
- The relationship between credibility, visibility, tangibility, and consistency
- How to position your small firm as an industry leader
- The importance of being perceived as a specialist
- Why most advertising is a waste of your money
- What to expect from a Yellow Pages ad
- The 3 marketing strategies that will produce 80% of your results
- How to influence the Know, Like and Trust factors
- Common marketing mistakes lawyers make and how to avoid them
- How to answer the question, "Why should I buy from you?"
- Specific ways you can set yourself apart from low-cost lawyers
- What to do with the 15% of the population that always buys on price
- Ways to attract your Ideal Target Market
- The 6-stage sales process you must follow for maximum success
To order yours now, click here.