Why Law Firms Need to Claim Their Turf on Google+ & How to Do It

I know, I know. Yet another social network to engage with.   So many tools, so little time. But hear me out. Attorneys need to claim their law firm marketing turf on Google+ business pages for two key reasons:

After only six months, Google+ has over 90 million users.

Google is fully integrating Google+ with search results…so if you’re not on Google+, think about what that means for your SEO.

Setting up a Google+ business page for your law practice could not be easier – seriously, it takes just a few minutes. Here are 5 steps to set up your Google+ business page:

1. If you already have a personal Gmail account, do NOT use that address – instead, create a new Gmail account that other people who may be administering your Google+ page can access. For example, ABCLaw@gmail.com.

2. With your Gmail address, go to http://www.google.com/+/business/ to create your page – just follow the Google+ wizard, which will give you classification options for your practice.

3. Populate your Profile with your logo and a tagline if you have one.

4. Optimize your Page with bios, photos, links and other content so when you promote it there is something to interest people.

5. Promote your Page to contacts and your other social networks. One of the great features of Google+ is Circles, which allows you to group your followers are you wish – so if you practice more than one area of law, you can segment by interest and market to them accordingly.

Google+ is here to stay, so get a jump on your competitors – who may not be as savvy as you when it comes to realizing the importance of social media networking – and start generating leads.

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Practice Made Perfect for Lawyers CD Set

The Practice Made Perfect CD set and manual applies Stephen Fairley’s unique High Impact Marketing System to the practice-building challenges faced by solo practitioners and partners at small law firms.  

It includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm, including:

  • The only 7 sure-fire ways to get clients in your door NOW
  • Why advertising doesn’t work for most small law firms
  • The 7 reasons why people don’t buy from you           
  • How to market and sell with USP’s (Unique Selling Proposition)           
  • Using audio logos to attract immediate attention for your business
  • Using low-cost, high impact marketing strategies           
  • Strategies for achieving maximum results from all of your marketing efforts           
  • How to discover your Ideal Target Market
  • 3 critical factors to remember when looking for new clients
  • The NEW sales cycle for professional services
  • How to retain your best clients

Click here to order your Practice Made Perfect for Lawyers CD set and manual now.

 


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