Updates from March, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • Admin 6:12 pm on March 27, 2012 Permalink | Log in to leave a Comment
    Tags: , Tidbits   

    ABA TECHSHOW Tidbits 

    As noted over at Stem News, Steve Matthews will be co-presenting two sessions at the upcoming ABA TECHSHOW 2012 in Chicago later this week. See the news item for details on Steve’s sessions — we’ll also be posting the slidedecks to Slideshare after the conference.

    This year’s lineup of sessions looks top-notch. Steve’s sessions fall within the Digital Marketing Track, which also includes:

    • Build Your List: How to Use Email Marketing to Grow Your Practice (Erik Mazzone and Lee Rosen)
    • Social Media for Litigators (Antigone Peyton and Ernest Svenson)

    Those of us not fortunate enough to be attending TECHSHOW this year can keep tabs on all the conference happenings via the #ABATECHSHOW hashtag on Twitter, which is already abuzz with tips on must-see sessions and, of course, the best places to eat in Chicago. (Here at Stem, we’re most jealous of Steve getting to see keynote speaker Ben Stein! Autographs, please?)

     

    Law Firm Web Strategy

     

  • Admin 6:25 am on March 27, 2012 Permalink | Log in to leave a Comment
    Tags: , , , , , , , Minority, ,   

    Belly Up to the Arizona Bar 2012 Minority Bar Convention to Learn Secrets of Social Media for Attorneys 

    On April 13, I will be making several presentations at the Arizona Bar’s 2012 Minority Bar Convention on Demystifying the Secrets of Social Media for Attorneys: Facebook, Linkedin, and Twitter.

    Facebook has over 800 million active users. One million people join Linkedin every 12 days. Twitter handles 19 billion searches every month, second only to Google. Social Media is quickly becoming a dominant force for Internet marketing, yet most attorneys are still skeptical of this new marketing strategy.

    Legal marketing studies continue to suggest that social media can be a very cost effective legal marketing tool when used correctly. In this fast-paced workshop, attendees will discover:

    • How to leverage Facebook, Linkedin and Twitter to develop business for your law firm
    • The 4 reasons why every attorney needs to use social media
    • Real world case studies of how attorneys are currently using social media marketing
    • A Social Media Blueprint – a proven, step by step guide on how to use social media to generate more referrals and attract prospects to your law firm
    • How to get started in 8 simple steps

    To register for the 2012 Minority Bar Convention, go to http://www.azbar.org/cleandmcle/cle/mbc12.  This two-day convention on April 12-13 provides 8.5 hours of MCLE including 3 hours Ethics credits, all for only 9. You can also register via phone by calling 602-340-7322.

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    FREE REPORT: 8 Reasons Small Firms & Solos Should Publish an E-newsletter PLUS 3 Steps to Get Started

    In less than a few hours a month, you can produce an effective electronic newsletter, also known as an “E-newsletter.”

    An E-newsletter is a customized electronic newsletter that is commonly used in business, but rarely in the field of law. If you are truly interested in the long-term success and sustainability of your practice, you need to learn how to leverage technology and the Internet to build it.

    Here’s what you’ll discover when you read this report:

    • The cost benefits of an e-newsletter
    • How to incorporate your e-newsletter with your social networking
    • How an e-newsletter supports your marketing efforts
    • How to get started right away with your e-newsletter
    • And much, much more!

    To get your free report now, click here.

     


    The Rainmaker Blog

     

  • Admin 7:36 pm on March 23, 2012 Permalink | Log in to leave a Comment
    Tags: Additions, Dozen,   

    A Dozen New Additions to LawBlogs.ca 

    Just wanted to share the latest additions to the Canadian Law Blogs List at lawblogs.ca. Since our last update two months ago, we’ve added 12 new blogs on a wide range of topics including family, real estate, and construction law along with legal marketing and industry news.

    We’re always looking for more additions – if you know of a Canadian law blog that fits the bill (see our submission guidelines for more details), please let us know!

     

    Law Firm Web Strategy

     

  • Admin 7:59 pm on March 22, 2012 Permalink | Log in to leave a Comment
    Tags: , Avvocating, , , , ,   

    Join Me at Avvocating 2012: Legal Marketing in the Era of Social Media on May 3-4 

    I am exceptionally honored to be providing the closing keynote presentation at this year’s Avvocating Conference on May 3-4 in Seattle. The conference is themed, Legal Marketing in the Era of Social Media and has an agenda chock-full of relevant instruction for attorneys who want to learn about law firm marketing for lead generation and reputation management.

    Avvo has brought together leading national experts in the fields of social media, SEO, pay-per-click advertising, website analytics and more, as well as practicing attorneys using social media marketing who will share what is working for their practices. Avvo’s General Counsel will also provide a one-hour CLE credited session on Social Media and Attorney Advertising Rules: Ethical Issues.

    My closing keynote is entitled, The Lifestyle Law Firm: Lead Generation, Lead Conversion, and Client Retention Strategies for Attorneys, and I will be sharing some secrets for success that I have gained from consulting and training over 8,000 attorneys over the past decade in law firm marketing best practices.

    The 2012 Avvocating Conference will be held May 3 and 4 at the Bell Harbor Conference Center (pictured here) in Seattle. Cost for the two-day conference is 5 per person. You can get a 0 discount by using the promo code “Rainmaker” when you register at the Avvocating Conference website.

    I guarantee that you won’t spend a more profitable and interesting two days than you can at this year’s Avvocating Conference – unless, of course, you attend our Rainmaker Retreat!

    Hope to see you in Seattle in May, or at one of our upcoming Rainmaker Retreats:

    March 30-31, 2012 – San Diego, CA

    April 27-28, 2012 – Chicago, IL

    May 18-19, 2012 – Houston, TX

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    Looking for more proven tactics from The Rainmaker Institute?

    Then subscribe to our FREE monthly e-newsletter. One click of your mouse will take you to our site where you can see the current issue and subscribe to our complimentary monthly law firm marketing e-newsletter that will be delivered to your inbox.  Each issue is chock-full of legal marketing information you can put to use right away. I think you will find the information in every newsletter something you will want to share with your staff to maximize the effectiveness of your legal marketing plan.

     


    The Rainmaker Blog

     

  • Admin 8:59 pm on March 19, 2012 Permalink | Log in to leave a Comment
    Tags: , , , ,   

    101 More Law Firm Taglines – 2012 Edition 

    Back in 2009, Stem Legal published our list of 101 law firm taglines. At that point, many online pundits were quick to point out the terrible ones (no need to name names) as well as some rare gems that seemed to fit their firms well. Are law firm taglines still valuable? It’s a good question. Some are indeed terrible, but others are well conceived and through a short snippet of text, convey something positive about the firm’s brand.

    We wanted to revisit the topic, so we started by checking the 2009 list to see if it was worth updating. But guess what? Most taglines hadn’t changed, and some firms had eliminated their tagline altogether. So instead, we decided to add to our original effort, and sought out 101 more taglines! (See the list below.)

    It turns out that many firms are still using taglines that do little to set them apart from competitors or communicate core values. In “Is your law firm committed to mediocrity?“, Ross Fishman (of law firm tagline generator fame) bemoans the fact that so many firms choose taglines that really don’t say anything about themselves. Fishman says that effective taglines “help define the firm internally and externally.  They set the tone and help the firm stand out in a meaningful way. They give the lawyers something to say in new-business meetings when the prospects ask, “How is your firm different?””

    Neil Rose of Legal Futures makes similar observations, acknowledging that some firms do manage to come up with a fantastic tagline, like Harris Beach’s “Lawyers you’ll swear by, not at”. But of this rare corporate humour, he wonders, “if that is reflected in the client experience – in fact, I wonder if any of these and many other claims are really in the DNA of the firms making them, given the contrary, individualistic, pig-headed nature of many lawyers. To use, reluctantly, a very modern phrase, do firms really live their values?”

    Amicus Creative offers some guidelines on developing a tagline. They warn, helpfully, that “taglines reached through consensus often tend to be bland and less creative” and that “alliteration can be good but it can also be overused”. Other advice is a little simplistic. For instance, using power adjectives is a tricky proposition. Jordan Furlong‘s advice on creating standout practice group descriptions and resisting the temptation to oversell can be applied to taglines, too.

    At any rate, back to our list. We figured that mostly rehashed taglines wouldn’t be particularly interesting, so we scouted out 101 new ones, adding a few Australian firms to the list.  Many thanks to all those who sent us their taglines (some, we had to leave out because they were included in our previous list). A a hat tip to Ross Fishman and Neil Rose for the examples in their posts, some of which are included here.

    American law firms:

    1. Allen Matkins: Challenge. Opportunity. Success.
    2. Arent Fox: Smart in your world (R)
    3. Aronberg Goldgehn: We Take It Personally (R)
    4. Arnstein & Lehr: Mid-market value. Large firm expertise.
    5. Bailey & Galyen: Solving your Legal Puzzle. (TM)
    6. Bean, Kinney & Korman: Getting It Done. (R)
    7. Bone McAllester Norton: Law. Life. Passion. (R)
    8. Bowman and Brooke: From boardroom to courtroom (R)
    9. BoyarMiller: Practice with Purpose
    10. Brownstein Hyatt Farber Schreck: Always There (SM)
    11. Bryant Miller Olive: Our name is easy to remember. Our work is hard to forget.
    12. Chamberlain Hrdlicka: Your Goals. Our Mission.
    13. Chapman and Cutler: Focused on Finance (R)
    14. Chuhak & Tecson: Right there with you. (SM)
    15. Cox Smith: Practice Advice for the Real World.
    16. Dinsmore: Accomplish more. (SM)
    17. Dunkiel Saunders: Making a difference is our practice.
    18. Fennemore Craig: law that leads (TM)
    19. Finnegan: protect. advocate. leverage. CHAMPION YOUR IDEAS. (R)
    20. Fisher & Phillips: Solutions at Work (R)
    21. Ford & Harrison: The Right Response at the Right Time
    22. Gallagher Sharp: Solutions. Not Surprises. (R)
    23. Garson Claxton: Quality. Responsiveness. Results.
    24. Goldberg Simpson: A law firm that really moves. (TM)
    25. Gordon & Rees: Responsive. Resourceful. Results (TM)
    26. Gray Robinson: Extremely Floridian
    27. Greenberg Glusker: The Counsel You Keep. (TM)
    28. Herrick: Committed to Your Success.
    29. Hodgson Russ: Where value is law.
    30. Hughes Hubbard: Critical matters. Critical thinking.
    31. Hymson Goldstein & Pantiliat: Our Business is Your Peace of Mind (R)
    32. Ice Miller: It’s a Complex World. Be Advised. (TM)
    33. Jackson Walker: Texas Based, Global Read.
    34. Klein DeNatale Goldner: Results. Period.
    35. Kleinbard Bell & Brecker: Our Most Important Partners Are Our Clients
    36. Kutak Rock: National Resources. Local Results. (R)
    37. Lanier Law Firm: Redefining Legal Care
    38. Levenfeld Pearlstein: Unusually Good.
    39. Lewis and Roca: Focus Forward
    40. Lewis Wagner: Skilled Advocacy. Practical Solutions. (TM)
    41. Massey & Gail: Fewer Lawyers. Bigger Impact.
    42. Mayer Brown: Global Solutions, Local Strengths
    43. McCarter & English: Our clients do great things. We get the assist.
    44. Much Shelist: Thinking business, practicing law
    45. Murphy & Hourihane: Ready for Trial!
    46. Novack Macey: Small but mighty.
    47. Owen & Owens: Every Client Matters
    48. Pratt Attorneys: Experience. Integrity. Results.
    49. Rothman Gordon: Just right.
    50. Russ August & Kabat: Wise Counsel. (TM)
    51. Ryley Carlock & Applewhite: The Business of Solutions (R)
    52. Sandberg Phoenix Von Gontard: Seriously Unbelievable Client Service.
    53. Segal McCambridge: We make the complex simple. (TM)
    54. SettlePou: Big firm expertise. Small firm attention. (SM)
    55. Schopf & Weiss: Bigger is good. Smarter is better. (SM)
    56. Shefsky & Froelich: Putting imagination to work (SM)
    57. SmithAmundsen: Top flight counsel. Bottom line results.
    58. Soden & Steinberger: Changing the Way People Think About Attorneys, One Client at a Time (R)
    59. Spector Gadon & Rosen: Practicing the Art of Law
    60. Sullivan & Brill: Personal Attention, Proven Results
    61. Taylor Duane: Quicker. Smarter. Better.
    62. Unique Law: Illuminating Solutions
    63. Vessa & Wilensky: Serious Lawyers…Serious Results
    64. Valorem Law Group: Results, not Hours. (TM)
    65. Warner Norcross & Judd: A Better Partnership. (R)
    66. Weiss Berzowski Brady: All Business.
    67. Williams Mullen: Where Every Client is a Partner
    68. Woodard, Emhardt, Moriarty, McNett & Henry: Make your ideas untouchable. (R)

    UK law firms:

    1. Azrights: Easy Legal not Legalese
    2. Bevan Brittan: The public services law firm
    3. Blake Lapthorn: the natural choice in law
    4. Clyde & Co: Altogether different.
    5. Eric Robinson: making law make sense
    6. Freeth Cartwright LLP: Answers not options
    7. Gordons: Let’s get down to business.
    8. Kennedys: Legal advice in black and white.
    9. Keoghs: …not your conventional law firm
    10. Matthew Arnold & Baldwin: Giving you a lot more than just law
    11. McGrigors: Driven by business. Powered by people.
    12. Mills Reeve: Infectious ambition
    13. Mischon: It’s business. But it’s personal.
    14. Nabarro: Clarity Matters
    15. Optima Legal: Specialist Lawyers to the Lending Sector
    16. Penningtons: fluid thinking. clear solutions.

    Australian law firms:

    1. M+K: Your firm.
    2. Middletons: Straight talking
    3. TressCox: connected talent

    Canadian law firms:

    1. BCF LLP : A Different Kind of Practice.
    2. Burchells: Just Right.
    3. Burchell MacDougall: Put experience on your side.
    4. Burnet Duckworth Palmer: Common sense, uncommon innovation
    5. De Grandpré Chait: Your best partner! (TM)
    6. Dust Evans Grandmaitre: A people practice.
    7. Fillmore Riley: Decisive. Direct.
    8. Galbraith Family Law: Resolving Family Conflict With Heart
    9. McLennan Ross: Ability to see beyond the law
    10. McMillan: Where deals get done.
    11. Pushor Mitchell: Leave The Hard Work To Us
    12. Stikeman Elliott: Canadian Leaders in Business Law. Worldwide.
    13. Thomson Rogers: Your advantage, in or out of the courtroom.
    14. Weltman, Bernstein: Lawyers you can trust. (TM)

    Which are your favourites? Let us know in the comments.

    Law Firm Web Strategy

     

  • Admin 9:43 pm on March 17, 2012 Permalink | Log in to leave a Comment
    Tags: , , , , , , ,   

    Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter? 

    Most attorneys know by now they should be participating on social media networks. But when is the best time to post on Facebook and Twitter to capture the attention of your audience? 

    This HubSpot/Dan Zarrella infographic provides some answers:

    Check back tomorrow to discover the best time for email marketing and on Monday for when you should be posting to your blog.

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    Free CD: Insider Small Law Firm Marketing Practices

    Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover:

    • How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost
    • 5 ways to market and position yourself as a recognized expert
    • How 2 Attorneys promoted their law firms to over 100,000 people for less than 0 in 2 hours
    • The 1 item you must absolutely have to create a Million Dollar Law Practice (hint: Not having this will almost guarantee your failure!)
    • 6 BIGGEST secrets to generating more and better referrals
    • How to create a proven network of 30 new Strategic Referral Partners in the next 90 days

    To obtain your free CD, click here now.

     


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  • Admin 10:33 am on March 15, 2012 Permalink | Log in to leave a Comment
    Tags: , Broadcast, Channel, Design, Expertise, Helps,   

    New YouTube Channel Design Helps Attorneys Broadcast Expertise 

    YouTube’s new redesigned homepages for users and Channel layouts for content providers has made it easier than ever for attorneys to leverage their expertise for lead generation. 

    There’s no question about the explosive popularity of YouTube:

    • Over 4 billion videos are viewed a day
    • Over 800 million unique users visit YouTube each month
    • Over 3 billion hours of video are watched each month on YouTube
    • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
    • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter every minute

    You can quickly create your Channel page and upload your videos under both a Featured and a Videos tab. If you want to incorporate more content that you feel would be of interest to your viewers (I recommend it), there is a Feed tab that lets you do this. 

    Here’s how streamlined you can make your Channel page now:

    The “Subscribe” button is prominently featured next to your channel name, so people can be alerted when you upload something new. You can also now link to your Google + Page as well as Facebook and Twitter accounts.

    Looking for more YouTube tips? Check out these previous posts:

    Social Media Marketing for Attorneys: How to Create Your Own YouTube TV Channel

    Social Media Marketing for Attorneys: Why You Need to YouTube & How To Get Started

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    Looking For More Proven Tactics From The Rainmaker Institute?

    Then subscribe to our FREE monthly e-newsletter. One click of your mouse will take you to our site where you can see the current issue and subscribe to our complimentary monthly e-newsletter that will be delivered to your inbox.  Each issue is chock-full of legal marketing information you can put to use right away. I think you will find the information in every newsletter something you will want to share with your staff to maximize the effectiveness of your legal marketing plan.

     


    The Rainmaker Blog

     

  • Admin 10:46 pm on March 14, 2012 Permalink | Log in to leave a Comment
    Tags: In...Are, , , ,   

    Social Media for Lawyers: The Results Are In…Are You? 

    Adrian Dayton, an attorney and author of Social Media for Lawyers, had a post on Monday at Law.com on a subject that I know lots of lawyers struggle with – namely, is social media worth the time?

    In his post, Dayton references the recent ALM Legal Intelligence Report, Fans, Followers and Connections: Social Media ROI for Law Firms, which I blogged about here several weeks ago. The highlights from that report include:

    • 85 percent of responding law firms use social media and 70 percent maintain a blog.
    • Almost 90 percent of responding firms said social media play an important role in their law firm marketing program.
    • Almost 50 percent said they received leads from blogging and social media.
    • 41 percent reported that social media and blogging brought in between ,000 and 0,000 in new business.

    Beyond the research, Dayton provides his own informal findings:

    I’ve interviewed dozens of bloggers during the past year, and those who update their blogs regularly assure me that, yes, blogging is absolutely worth it. Some land new matters and some only gain greater visibility, but in the vast majority of the cases blogging and social media open the lawyers to new contacts and referral sources, and help them build high-value relationships that would not have been possible but for their use of social media.

    As Dayton notes, the evidence is in that social media and blogging works for attorneys. The question is, will attorneys take the time (or dedicate the resources to other experienced professionals) to make it work for them?

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    FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal

    One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a new report on the influence of blogs, eMarketer.com found that in 2010, 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!

    Still think blogs are a fad?

    Here’s what you’ll discover when you read this report:

    • Why you must have a blog in order to stay relevant
    • 3 keys to successful blogging
    • 7 Guidelines for achieving ROI
    • Your 3 choices for managing your blog and social media efforts
    • And much more!

    Click here to order your free report now!

     


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  • Admin 11:37 am on March 12, 2012 Permalink | Log in to leave a Comment
    Tags: , , , , ,   

    Internet Marketing for Lawyers: How to Improve SEO With Social Links 

    The two largest search engines, Google and Bing, have confirmed that social media signals are being taken into account when it comes to ranking pages and content. 

    Links shared via social media platforms – the most popular being Facebook and Twitter – can have a dramatic impact on your law firm marketing SEO efforts as outlined in this infographic:

    by Designbysoap.

    Note that links are weighted different by search engines according to a number of factors, one of the most important being author authority – i.e., the number of followers or fans you have, how long you have participated in social media, how often you post and engage, and your connection to other websites.

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    March 21 Legal Marketing Webinar: Knowing the Numbers That Run Your Law Firm

    Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, partners and owners of law firms can easily determine whether they are on track to achieve their goals or if they need to retool and refocus their marketing and business development efforts.

    On Wednesday, March 21, Stephen Fairley will present a one-hour webinar at 10 am PT/1 pm ET on Key Performance Indicators: Knowing the Numbers That Run Your Law Firm.

    In this fast paced webinar, you will learn:

    • How to easily identify the 12 key metrics your law firm needs to track and measure
    • How to set up a system to identify these numbers
    • The 7 critical systems every law firm must have
    • CPL and CPC: the 2 most important numbers every attorney must know in order to succeed
    • How to avoid “analysis paralysis” and being overwhelmed by too much data
    • Delegating roles and responsibility to your staff
    • Using software to track your KPIs

    If you’re a spreadsheet and data driven individual, then you will love this webinar!  However, if numbers scare you or you tend to ignore them because you have a hard time making heads or tails of all the different data you see, then this webinar is a “can’t miss” event!

    We will cut through the clutter and give you clear and easy to understand guidance on which numbers really matter the most, how to track this information, and what to do with it once you have it!

    Click here now to register for the one-hour webinar on March 21 on Key Performance Indicators: Knowing the Numbers That Run Your Law Firm.

     


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  • Admin 11:56 am on March 11, 2012 Permalink | Log in to leave a Comment
    Tags: , ,   

    Law firm websites are the foundation 

    Kevin O’Keefe had a provocative post yesterday that talked about the overemphasis some lawyers place on their firm websites, in terms of their online business development programs. Here’s the money quote from Kevin:

    “Law firms and their attorneys need to get over the fact that a website is not the only way to do marketing and business development on the Internet. Heck, it’s not even in the top 3 or 4 best ways to get work.

    Lawyers and law firms get their work via relationships and word of mouth. Period.”

    I encourage you to link over and read the above post, in case I’ve misinterpreted what Kevin’s saying; but I have to disagree. Completely disagree.

    I’m very confident in my position that the law firm website continues to be the foundation piece for executing business development online — and that includes relationship, referral, and word-of-mouth marketing. Not having a website, or a poorly executed website, can be one of the most serious detriments to the online sales chain. Bad firm websites are a roadblock that stops every other law firm online activity in its tracks.

    Great online relationships help business development, but only when law firms can properly articulate their business proposition. What is the firm’s business offering? What differentiates this firm from its competitors? Do you have any kind of track record on which I can base my hiring decision?

    Let’s face it: lawyers can have outstanding online reputations or be well regarded online commentators. But if their firm website doesn’t back that reputation up, contact conversions (emails, phone calls and contact forms) die at the doorstep; traffic simply won’t convert to contacts. Most legal marketers have seen this happen at least to one of their clients’ websites over the years.

    Online commentary and reputation are excellent ways to bring people to your door. But very few will pass over the threshold if you can’t even explain what business you’re in.

    Look, this isn’t, or shouldn’t be, a head-to-head competition between online marketing tools; we don’t need a Twitter-versus-Website celebrity death match. The reality is: it’s about balance.  Social media, reputation building, relationship marketing — these are all significant tools. But they are only going to be effective if the firm puts the effort into its website — make it communicate!

    And don’t forget the co-dependent relationship: law firm websites become wasted effort when lawyers retreat to their offices and abandon their reputations and online participation. Firms that strike a balance are never sorry.

    Law Firm Web Strategy

     

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